They set a few rules :
• keep a low ratio of board seats : they would never show up unaware of the latest facts at a board’s meeting
• be supportive to entrepreneurs when things are tough
• forget about the « single partner » model : what would be unique is the combination of a committed Investment Partner on one side and an Operating Army on the other side.
Serena Capital is a venture capital firm specializing in post start-up, seed, early venture, mid venture, and late venture, growth investments in small and medium enterprises with proven business models.
The firm seeks to invest in technology, telecommunications, information technology, IT services, internet and media services, software and software services, SAAS, mobile, consumer electronics, industrial goods and services, consumer goods, and digital innovations
in sectors such as insurance, automotive, fashion, and retail.
It prefers to invest in companies based in Europe, with a focus on France.
The firm typically invests between €1 million ($1.08 million) and €15 million ($16.32 million) as a lead investor in companies with sales revenues between €1 million ($1.45 million) and €7 million ($10.13 million).
It seeks to take an active role on the boards its portfolio companies. Serena Capital was founded on May 15, 2008 and is based in Paris, France with an additional office in Paris, France.